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Effects Of Marketing

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... increasing ticket sales. (NBA Marketing Directors' Perceptions of Effective Marketing Techniques: A Longitudinal effectiveness. Marketing Mix: Overview: All the marketing functions (which are managed through the marketing channel) are found in the marketing mix. * . Effective Marketing Strategies for Coca-Cola The key to the success of any consumer product is an effective marketing strategy. In order to develop such a strategy, A more effective Internet marketing strategy for a new Web site would consist of several more steps in the marketing Bowl Style) This is a very effective marketing strategy, and can be used by various marketers when they want to launch a product. ...



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Sources list for EFFECTS OF MARKETING:

Simkin, L. (2000), "Delivering effective marketing planning", Journal of Targeting, Measurement and Analysis for Marketing, forthcoming.
Marketing to Seniors

Reilly, Frank K. and, William C. Slaughter. "The Effects of Dual Markets on Common Stock Market Making." The Journal of Financial and Quantitative Analysis. (March 1999): 167-182.
British Petroleum (BP) Stock Exchange Analysis

Ohung, Sungmi and Mike Sherman. 2002. "Emerging Marketing: Companies don't need state-of-the-art tools, huge volumes of customer information, and armies of experts to use continuous relationship marketing effectively." The McKinsey Quarterly, 62+.
Relationship Marketing

Biner P.M. & Kidd, H.J. 1994, 'The interactive effects of monetary incentive justification and questionnaire length on mail survey response rates', Psychology and Marketing, Sept/Oct., pp. 483-492.
Survey Methods for Educational Research

Lane, V. and R. Jacobson. (1995). Stock Market Reactions to Brand Extension Announcement: The effect of brand attitude and familiarity. Journal of Marketing, 59(1):63-77.
Customer Relationship Management (CRM)

 

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